Otto cinesi, sette uomini e una donna, sono stati formati quali maestri di sci durante questo inverno a Verbier, Zermatt e in altre stazioni invernali elvetiche. Ora che l’esperienza è giunta al termine (il gruppo si è diplomato domenica ed è rientrato in patria oggi, lunedì), Svizzera Turismo ne traccia un bilancio positivo: il riscontro mediatico nel paese asiatico è stato significativo. Sul tema sono stati scritti 48 articoli e diffusi 45 minuti di trasmissioni televisive.
Lo scopo dell’iniziativa era di marketing: si spera che gli otto fungano da ambasciatori della Confederazione nel loro paese di origine, inducendo i loro compatrioti a frequentare le piste delle nostre Alpi.
L’interesse è crescente, come dimostrano i pernottamenti, vicini al milione lo scorso anno. La Cina è così il quinto più importante mercato per il settore turistico svizzero, dopo Germania, Gran Bretagna, Stati Uniti e Francia.
ATS/pon
Maestri di sci cinesi, sulle nevi svizzere "un successo"
Gallery video - Maestri di sci cinesi, "un successo"
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