Due ascoltatori su tre, nella Svizzera italiana, hanno scelto le emittenti radio della RSI nel 2016. Stando ai dati pubblicati venerdì da Mediapulse, Rete Uno, con una quota di mercato del 40,5%, conferma saldamente la sua leadership, nonostante un lieve arretramento (-0,7%), e resta la più ascoltata fra le reti ammiraglie svizzere.
Dopo la netta crescita registrata l’anno precedente, Rete Due si ferma al 4,2%, segnando un -0,7, mentre Rete Tre rimane stabile al 17,1%, in calo di 0,3 punti percentuali. Sull’arco delle 24 ore le tre reti RSI hanno totalizzato mediamente 185'200 contatti.
Per quanto riguarda le emittenti private ticinesi, da segnalare la crescita di Radio3i, che nel secondo semestre del 2016 ha visto aumentare la propria quota di mercato dal 9,6 all’11,11%, con 62'000 contatti giornalieri. Radio Fiume Ticino, con i suoi 33'200 radioascoltatori quotidiani, è rimasta pressoché stabile al 4,5% (-0,1%).
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