Che sia un volo per una vacanza, un telefonino, un abito, le scarpe, una caffettiera design, gli alimentari o un altro bene di consumo: ormai quasi un quinto degli acquisti avviene tramite il commercio online. Ogni anno in media gli svizzeri spendono online 2'000 franchi a testa per acquisti tramite computer, tablet e smartphone e i ticinesi sono dei veri e propri patiti. Il dato è emerso nel corso di un convegno tenuto a Baden dall'associazione svizzera dell' e-commerce NetComm nata in Ticino nel 2012 e con sede a Lugano.
I residenti in Svizzera sono disposti a comandare online, ma sono pure molto esigenti e diffidenti per quanto riguarda i pagamenti. La reticenza nell'inserire in internet i dati della carta di credito è molta e come ai tempi del vecchio catalogo cartaceo, chi acquista da casa preferisce la fattura.
Il mercato che l'e-commerce sviluppa in Svizzera vale attorno agli 8 miliardi di franchi. Di questi 400 milioni sono generati in Ticino. Se si pensa che la Svizzera è già un paese molto digiltalizzato, il Ticino in materia potrebbe essere considerato ai vertici in Europa.
Diem/RG/TG
Dal TG20:
CSI 18.00 del 27.11.2014 Il servizio di Veronica Alippi
RSI New Articles 27.11.2014, 19:16
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