L'idea è dello studio pubblicitario Dentsu, che ha dato vita a una campagna di comunicazione per l'editore Mainichi Newspapers, producendo un giornale dedicato alle piante e al giardinaggio.
Con una caratteristica molto speciale e coerente col tema trattato: dopo averlo sfogliato in lungo e in largo, letto ogni riga, guardato ogni immagine, il giornale può essere piantato.
E la materia prima? Rigorosamente naturale ma riciclata. I giornali da piantare infatti sono realizzati usando i rifiuti cartacei, prima sciolti in acqua e poi trasformati in polpa. Ad essi sono stati poi incorporati dei piccoli semi prima della trasformazione finale in fogli di carta riciclata.
Anche l'inchiostro è rigorosamente green, prodotto usando solo sostanze vegetali.
Fonte:
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