Dutti: Uno di noi, Millevoci 27.11.15
Millevoci 27.11.2015, 13:00
Era convinto che l'uomo fosse al centro della società e dell'economia. Negli anni venti - anche ispirato dai modelli statunitensi - stravolse l'idea svizzera di economia di mercato che per Lui divenne "sociale". Gottlieb Duttweiler, chiamato affettuosamente dagli svizzeri "Dutti", ha indubbiamente una parte importante nella storia svizzera del 20mo secolo. Dal nulla, riuscì a costruire un impero che comprendeva non solo i grandi magazzini Migros ma pure un giornale (“Die Tat”), una casa di produzione cinematografica, una raffineria di petrolio, persino un partito politico. Ma come il "marchio arancione" ha cambiato le abitudini dei consumatori svizzeri? E cosa sopravvive oggi dello spirito e dei principi di Gottlieb Duttweiler?
Ospiti:
Yvonne Pesenti Salazar, storica, dal 1999 responsabile del Percento culturale di Migros Ticino
Ulrico Hochstrasser, ex Direttore di Migros Ticino
Marisa Rathey Bonomi, ex-presidente dell'ACSI
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