Sei tu la storia!
I nuovi "orologi" che vedrete da oggi in TV rappresentano voi, ma anche noi, le persone della Svizzera italiana.
La presenza di “persone” dà una rappresentazione iconografica forte ed emozionale della diversità, con il volto umano che entra nella immagine stessa dell’azienda – diventando così elemento di rafforzamento della connessione emotiva tra RSI e il suo pubblico.
E tu sei Tic o sei Tac?
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