Como, una città o un brand?
di Claudio Moschin
Il lago di Como e il suo brand “Como Lake” fa sempre più tendenza a livello internazionale. Ad accrescere la fama del capoluogo lariano, adesso c’è anche una squadra di calcio, il Como 1907, che, tornato in serie A, va forte. Ma gli abitanti di Como e i tifosi cosa pensano di questo fervore innovativo? La cittadina lariana riuscirà a mantenere la sua identità?
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