Denner ha superato per la prima volta la soglia dei tre miliardi di franchi nel 2017, con una cifra d’affari cresciuta del 3,1% a 3,064 miliardi. Una tendenza positiva che si riconferma per l’ottavo anno consecutivo, ha indicato venerdì in un comunicato il discount, legato al gruppo Migros.
Il numero delle succursali è passato da 510 nel 2016 a 522 nel 2017. Succursali che hanno realizzato una cifra d’affari di 2,419 miliardi (+4,2%). A diminuire è stato invece il numero dei satelliti o negozi partner, sceso in un anno da 279 a 264. Un calo riscontrato anche nelle vendite, 567 milioni (meno 3,1% rispetto all’anno precedente).
Entro il 2022, Denner intende modernizzare i suoi satelliti adattandoli agli stessi standard delle filiali. Un processo già iniziato durante il 2017, che si concentrerà sia sul design dei negozi, sia sull’assortimento della merce proposta ai clienti, che sarà più omogeneo in tutti i punti vendita.
ATS/BRav
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