Il commercio online continua a crescere marcatamente in Svizzera, come confermano i dati relativi allo scorso anno e le prime tendenze in merito al 2017. Ne traggono però maggiore profitto gli operatori esteri, sulla cresta dell’onda molto più di quelli indigeni.
"La perdita di quote di mercato a favore di operatori esteri di e-commerce è preoccupante", spiega il professor Ralf Wölfle, che ha redatto l'"E-Commerce Report 2017" diffuso martedì. Nel commercio su Internet la quota delle aziende straniere è doppia rispetto alla loro presenza nella vendita al dettaglio tradizionale.
Gli svizzeri hanno comprato lo scorso anno sul web beni e servizi per 8,05 miliardi di franchi (+8% rispetto al 2015), secondo le stime di associazioni del settore. Le vendite online rappresentano l'8,6% del commercio al dettaglio elvetico nel suo insieme, che attesta un fatturato totale di quasi 94 miliardi di franchi. Ma non tutti gli operatori del settore ne hanno approfittato e sono in molti ad avere subito una contrazione del giro d'affari di oltre l'1%.
ATS/EnCa
RG 07.00 del 14.06.2017 - Il servizio di Alessia Fontana
RSI Economia e Finanza 14.06.2017, 09:24
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