Il colosso svedese dell’arredamento Ikea cambia strategia e inizia ad offrire mobili a noleggio, aprendo la strada a un nuovo modello di commercio. L'esperimento, come riportato lunedì dal Financial Times, partirà dalla Svizzera per poi allargarsi ad altri mercati.
"Lavoreremo con i nostri partner in modo da facilitare la procedura", ha sottolineato Torbjorn Loof, amministratore delegato di Inter Ikea. Una volta terminato il periodo di noleggio, i mobili vengono restituiti e se ne possono affittare degli altri. “Invece di buttarli via – aggiunge Loof – noi li rimettiamo a nuovo e potremmo venderli, allungando così il ciclo di vita dei prodotti".
Il gigante dei mobili si augura di poter arrivare a un modello di abbonamenti per diversi tipi di arredamento.
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