Mega acquisizione tra i giganti del tabacco USA. Reynolds American acquista la rivale Lorrillard per 27,4 miliardi di dollari, pari a qualcosa più di 22 miliardi di franchi. Dall'unione tra il secondo e il terzo attore sul mercato nasce un big in grado di sfidare il leader dell'industria Altria, il produttore delle Marlboro, anche sul fronte delle sigarette elettroniche.
Reynolds, proprietaria - tra le altre - delle marche Camel e Pall Mall, estenderà il suo portafoglio di prodotti acquisendo, fra i molti, i prodotti Newport, la prima marca di sigarette al mentolo negli Stati Uniti. Al contempo Reynolds (controllata al 41% da British American Tobacco) ha però pure annunciato che cederà alla britannica Imperial Tobacco i marchi Kool, Salem e Winston, le sigarette elettroniche eCigs e altri attivi per 7,1 miliardi di dollari.
RED.MM/ATS/Reuters
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