Volkswagen investirà più di 3,3 miliardi di dollari in Nord America entro il 2020. Lo ha annunciato la marca automobilistica tedesca a pochi giorni dal Salone dell'automobile di Detroit. Il piano di investimenti è focalizzato principalmente su nuovi modelli, tra cui due altri veicoli sportivi progettati per rilanciare il marchio tedesco sul mercato statunitense, dove VW ha specificamente programmato investimenti per 1,2 miliardi di dollari.
“Vogliamo guadagnare quote di mercato e crescere da player di nicchia a un marchio veramente rilevante negli Stati Uniti”, ha dichiarato Heinrich Woebcken, responsabile delle attività nordamericane. La quota di mercato di Volkswagen è salita nel 2017 dall'1,8% al 2%, rilanciata dalle vendite di prodotti richiesti come i SUV Atlas, Tiguan e Touareg.
ATS/EnCa
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