Il progetto interdisciplinare “Tourist office 3.0”, sostenuto da Innotour, intende analizzare e proporre delle soluzioni innovative per gli uffici del turismo e vede la partecipazione di 19 regioni svizzere, tra cui l'Ente turistico del Luganese.
Le sfide dell’era digitale sono tante, e portali come TripAdvisor e Google sono sempre più il punto di riferimento per la raccolta di informazioni, prevalendo spesso anche sui siti ufficiali delle singole destinazioni.
L’Ente del Luganese ha già messo a disposizione i propri dati statistici per la fase introduttiva del progetto, che si è appena conclusa con un workshop il 17 ottobre a Rapperswil.
Per affrontare la fase successiva, 50 programmatori, designers e professionisti del turismo si incontreranno il 27 e 28 ottobre ad Arosa, al “Tourism Open Data Hackdays”, per sviluppare insieme idee e servizi affiancati da strumenti tecnologici. Si deciderà infine per una possibile messa in pratica dei progetti entro la primavera 2018.
Bleff
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