La spesa che diventa esperienza
RSI New Articles 17.07.2018, 18:00
Lo shopping online soppianterà le botteghe e i supermercati? Probabilmente no. Ma per sopravvivere, i negozi del futuro dovranno integrare il digitale e soprattutto coinvolgere tutti i sensi: vista, udito, gusto, tatto e olfatto.
La spesa diventa esperienza: ne sono convinti a Cean, azienda italiana diventata punto di riferimento nel settore degli alimentari al dettaglio, che alle porte di Torino ha un laboratorio di 500m2 in cui sperimentare le soluzioni per i negozi di domani.
Cean LAB, il laboratorio sperimentale
Ci facciamo un giro con Paolo Cortinovis e i suoi ospiti!
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