Qualcuno la chiama ancora “réclame”, ma per tutti è certamente più semplice chiamarla pubblicità. Come è cambiata in questi anni? In che modo affronta la diversificazione dei mezzi di comunicazione attuale? Quanto è ancora efficace? Tutorial risponde.
Maria Luisa Bernini, Vice Presidente di Comunicazione Svizzera
Victor Tognola, Art Director e creatore di Frama Film
Qual è il nuovo linguaggio della pubblicità? - Prima parte 16.11.17
RSI New Articles 16.11.2017, 10:05
Luca Visconti, docente di Marketing
Alessia Convertini, social media Managar
Qual è il nuovo linguaggio della pubblicità? - Seconda parte 16.11.17
RSI New Articles 16.11.2017, 11:05
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