Insieme sotto un unico marchio. È quanto hanno deciso FC Lugano e FF Lugano 1976 annunciandolo ufficialmente nella giornata di giovedì. Al contrario di quanto visto nell'hockey, il club calcistico maschile e quello femminile della città sul Ceresio hanno deciso di cominciare una collaborazione che vedrà le due società lavorare sotto un unico marchio e utilizzare le stesse divise al fine di sviluppare strategie di marketing e di comunicazione comuni, nonostante per il momento venga mantenuta l'indipendenza economica. A riprova di questo, dalla stagione 2020-21 il Football Femminile Lugano 1976 cambierà nome diventando FC Lugano Femminile.
Oltre a questo il club di Super League fornirà il proprio supporto per l'esordio europeo delle bianconere che nell'imminente stagione disputeranno i sedicesimi di Women Champions League. A tal proposito il match casalingo verrà disputato a Cornaredo (in programma 11/12 settembre o 25/26 settembre).
L'interesse mediatico e commerciale nel calcio femminile è cresciuto in modo esponenziale negli ultimi tempi
Michele Campana
Le dichiarazioni di Michele Campana (Rete Uno Sport 20.06.2019, 18h30)
RSI Calcio 20.06.2019, 20:35
SL, l'intervista a Michele Campana (20.06.2019)
RSI Calcio 20.06.2019, 15:50
SL, l'intervista a Renato Belotti (20.06.2019)
RSI Calcio 20.06.2019, 16:05
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