In occasione del proprio 110o anniversario il Lugano ha deciso di rinnovare il suo marchio. E lo fa tornando ad un logo che, come spiega lo stesso club bianconero in un comunicato, è "molto amato dai suoi tifosi e regolarmente usato in passato sulle divise della società". Il marchio, si spiega, è "leggermente rivisto per adattarlo alle esigenze della comunicazione moderna, si focalizza sui colori del club e sulle lettere FCL. Si concentra sull'essenza di FC Lugano. Si tratta infatti di un omaggio alla lunghissima storia della società e a tutte le persone che hanno messo cuore e passione per i colori bianconeri, sul campo e fuori".
Il logo, viene infine spiegato, "sarà utilizzato per tutta la comunicazione e la parte sportiva del club, figurando anche sulle divise della prima squadra. Il marchio utilizzato finora, con la V bianca, non scomparirà e continuerà ad avere una valenza istituzionale".
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