In Svizzera l’88% della popolazione usa regolarmente internet e oltre 3 milioni di persone (il 58%) sono attive sui social come Facebook, LinkedIn, Youtube, Flickr, Picasa e gli altri servizi attraverso i quali gli utenti scambiano informazioni e condividono messaggi, foto, musica o video. Gli utenti quotidiani di Twitter sono invece 250’000.
Il dato emerge dall’ultima inchiesta sull’uso della rete condotta da Net-Metrix che annualmente contatta circa 19'000 residenti in Svizzera con più di 14 anni. Tra chi ha meno di 35 anni il tasso di utilizzo dei social è attorno al 90%. Una percentuale che scende con l’aumentare dell’età fino al 40% tra gli over 50.
Anche gli ultimi dati confermano lo storico fossato nell’utilizzo di Internet tra le regioni e in particolare tra la Svizzera italiana (79.8 %) e il nord delle Alpi (Svizzera tedesca 87,9%, Romandia 87,6%).
Diem/ATS
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