Di: Bettina Müller
La vendita di abiti di seconda mano sta per conquistare il 10% del mercato globale della moda. Camilla Camponovo ci racconta quali sono i motori della crescita spettacolare di un settore da sempre considerato di nicchia. Dal mercatino di quartiere, alle grandi piattaforme, alle foto dei vestiti da vendere sul proprio profilo Instagram: i canali di vendita di abbigliamento di seconda mano si sono moltiplicati negli ultimi anni. La tendenza in forte crescita dell’abito usato riflette uno spirito del tempo: la voglia di sganciarsi dalla fast fashion, di cercare la qualità dei tessuti del passato, e di risparmiare qualche soldo.
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