Esce mercoledì nelle edicole “il mio Papa”, la rivista dedicata interamente a Papa Francesco, diventato ormai un’icona pop anche per la carta patinata. L’iniziativa è nata in occasione del primo anno di pontificato che si terrà il 13 marzo, e sottolinea l’enorme popolarità riscossa da Bergoglio sia fra i fedeli sia fra i non credenti.
La rivista non è edita infatti dal Vaticano, ma dalla casa editrice Mondadori, che ha capito che Papa Francesco ha del potenziale non solo come Pontefice, ma anche come prodotto commerciale.
L’anno scorso si era già aggiudicato la copertina di importanti riviste: il “Time” gli aveva dedicato la prima pagina, e lo scorso giugno era stato creato un album delle figurine con le sue foto. La dimensione spirituale, nell'era del digitale e delle comunicazioni via Twitter, si unisce dunque anche ad un intento commerciale.
RG/GTa
Gallery audio - Edita la prima rivista dedicata al Papa
RG 07.00: il servizio di Claudio Bustaffa
RSI Cronaca 05.03.2014, 09:15
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