Axa-Winterthur cambierà il nome dieci anni dopo la sua acquisizione da parte del gigante francese dell'assicurazione Axa. Dal marzo 2018, l'assicuratore zurighese, infatti, abbandonerà nella sua ragione sociale il termine Winterthur, marchio che portava la compagnia prima di essere venduta da Credit Suisse.
L'abbandono di questa specificità elvetica interviene nell'ambito del progetto mondiale di rinnovo dell'immagine di Axa. In questo contesto "abbandoniamo il complemento Winterthur", ha dichiarato Antimo Perretta, presidente della direzione dell'assicuratore.
Il marchio Winterthur è ampiamente conosciuto solo in poche regioni, come in Ticino. Axa è molto più noto, argomenta Perretta, che ha anche dato qualche indicazione sui nuovi prodotti allo studio. Axa intende sviluppare modelli di assicurazione per veicoli autonomi. A più lungo termine il gruppo non vuole più solo assicurare l'auto, ma offrire un servizio in materia di mobilità.
ATS/sdr
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