Google, in base ai dati del terzo trimestre, ha venduto un numero di applicazioni superiore del 60% rispetto alla rivale Apple. Il gruppo della mela morsicata, però, riesce a generare maggiori entrate, pari alla stessa percentuale (il 60%, appunto). Lo rende noto l'ultimo rapporto della società App Annie, che monitora il mercato delle applicazioni sui negozi online Google Play Store e App Store.
Alla vittoria di Google, che un anno fa già distanziava Apple per volumi del 25%, ha contribuito la corposa crescita dei download di applicazioni in paesi come Brasile, India Indonesia, spiegano gli analisti. Sul dato incide l'alta diffusione della piattaforma Android, presente su circa l'80% degli smartphone mondiali.
Sui ricavi di Apple, invece, pesa il Giappone. I nipponici sono infatti secondi solo agli statunitensi per acquisti fatti sull'App Store, e la loro disponibilità a spendere in app è aumentata nel terzo trimestre. Sia per Google che per la Mela, i giochi sono la prima fonte di ricavi sui negozi virtuali.
M.Ang./ANSA
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