Da quando le piattaforme di streaming sono diventate di uso comune è diventata di uso comune anche la locuzione binge watching. La traduzione italiana più in voga è maratona televisiva a indicare appunto la visione consecutiva di diversi episodi (spesso di serie) per un numero rilevante di ore. L’offerta su piattaforma è cresciuta tanto però che per orientarsi un utente spende ore a navigarla, tanto che il binge watching si è ridotto alla visione dei trailer di film e serie tv.
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