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La Suisse Mania di Migros impazza: figurine, modellini di edifici storici, montagne ed edifici Migros da collezionare, un gioco online, un concorso e chi più ne ha più ne metta. Una nuova campagna pubblicitaria basata sul nobile concetto di far conoscere la Svizzera a grandi e piccini. Già, peccato che l’operazione più che di informazioni sia zeppa di errori! Nuovi cantoni, stemmi mai visti e attrazioni al posto sbagliato. I consumatori, che in geografia se la cavano molto meglio della Migros, segnalano le inesattezze a Patti chiari e si chiedono: ma chi ha prodotto questo gioco?
Patti chiari del 23.10.2015: "Gli errori di Suisse Mania", di Barbara Zen e Luca Marcionelli
RSI Le nostre inchieste 23.10.2015, 23:56
Questa la
- Presa di posizione di Migros in merito a Suisse Mania
https://cook.cue.rsi.ch/rsi/la1/programmi/informazione/patti-chiari/3mjoz5-Presa-di-posizione-di-Migros-in-merito-a-Suisse-Mania/download/Presa+di+posizione+Migros+-+Suisse+Mania.pdf
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Se invece vuoi rivedere la puntata intera, CLICCA QUI.
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