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Dove c’è il grande Sport, la RSI c’è: domenica scorsa, nella Svizzera italiana, una persona su due era sintonizzata su RSI LA 2 per seguire la finale degli Australian Open di tennis tra Roger Federer e Rafael Nadal. La quota di mercato è stata del 50.2%: 34'700 persone lì a sostenere il campionissimo svizzero per oltre 3 ore e 5 tiratissimi set, con una punta di 72'500 persone e 66.9% di quota di mercato alle ore 13.16. A questo risultato vanno aggiunti i quasi 20 mila stream start registrati su Play RSI.
Parzialmente in contemporanea, LA 1 diffondeva in diretta il Super-G femminile da Cortina con Lara Gut: 16.4% di quota di mercato, pari a 12'500 persone. Risultati molto alti anche per la seconda prova del gigante maschile da Garmisch, diffuso sempre in diretta dopo la vittoria di Federer: 37.2% la quota di mercato, pari a 24'800 persone. Domenica 29 gennaio 2017 è stata una giornata storica per lo Sport e per quanti lo seguono da sempre sui nostri canali.
Ad incoronare Roger Federer primatista assoluto anche degli ascolti televisivi ha contribuito anche la semifinale degli Open d’Australia tra lui e Stan Wawrinka di giovedì 26 gennaio: il derby rossocrociato ha catalizzato gli appassionati su RSI LA 2 con una quota di mercato del 56.7%, addirittura superiore a quella della finale.
RSI, tutto lo Sport in chiaro!
Lugano, 31 gennaio 2017
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