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I nostri portafogli sono sempre più grandi e sempre più gonfi, ci avete fatto caso? E non sono cresciuti tanto a causa di un considerevole numero di banconote. Sono le tessere. Quante tessere abbiamo nel portafoglio? Abbiamo quelle della cassa malati, della banca, la carta d’identità, la patente ma soprattutto oggi siamo portati a tesserarci per tutto. Siamo fidelizzati consumatori di supermercati, negozi di vario tipo, palestre, club di ogni genere…
- Scarica Cult luglio-agosto
https://cook.cue.rsi.ch/rsi/rete-due/club/9mawcy-Scarica-Cult-luglio-agosto/download/Cult_25_n6_Bozza8.pdf
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