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La copertura radiotelevisiva dell’inaugurazione del tunnel del San Gottardo ha fatto il botto. Nella Svizzera italiana i programmi radiotelevisivi RSI hanno raggiunto ascolti da primato.
Alta velocità, altissimi ascolti! Sei persone su dieci tra quante avevano un televisore acceso ieri ha guardato le sei ore di diretta radiotelevisiva il che corrisponde a uno share del 62%. Si tratta in media di quasi 30’000 persone con un picco pomeridiano di quota di mercato di quasi il 70%.
Il TG delle 13.00 ha raggiunto il 52.2% di share; Il Quotidiano il 61.9% mentre il TG delle 20.00 il 54.8% (ossia quasi 73'000 persone).
Il picco assoluto d’ascolti di questo memorabile 1° giugno 2016 si è verificato alle 12.28 con una quota di mercato, raramente eguagliata, del 74.2%.
Alle cifre precedenti vanno aggiunte le decine di migliaia di visualizzazioni su internet e quelle della serata Evento di martedì 31 maggio su LA 2, con la diffusione del documentario Gli uomini del tunnel, di Mario Casella e Paul Nicol: la quota di mercato è stata del 35.4% e 50’000 le persone che l’hanno guardata.
Insomma, Alptransit ha fatto il botto anche di ascolti per una giornata straordinaria per l’ampiezza e completezza della copertura radiotelevisiva assicurata dalla SRG-SSR. Ciliegina sulla torta: il documentario, diffuso in lingua tedesca su 3SAT, ha raggiunto circa 800’000 persone tra Svizzera, Germania e Austria.
Lugano, 2 giugno 2016
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