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Voleva motivare i maratoneti, ha scatenato una polemica globale: lo slogan Never Again, usato da Nike a Londra, è finito sotto accusa per il suo legame con la memoria dell’Olocausto. L’azienda si scusa, ma il danno è fatto. Le parole contano.
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https://www.rsi.ch/s/703911
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