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A caccia di punti con il "Cuore giallo". La campagna a favore degli sportivi in erba dell'hockey rossocrociato è iniziata con la stagione internazionale 2014-15 sotto il motto "Il Cuore giallo per le giovani leve" e porterà un contributo importante alle casse delle sezioni giovanili a livello svizzero. Ad ogni punto realizzato dalla massima squadra maschile o femminile, il partner principale di Swiss Ice Hockey Postfinance verserà 700.- a favore dei talenti.
Il simbolo dell'iniziativa, valida per tre anni, sarà presente sulle maglie dei capitani all'altezza del cuore durante tutte le partite. Finora le due selezioni sono già riuscite a collezionare la bellezza di 42'000.- franchi, 16'800.- grazie agli uomini, 25'200.- grazie alle donne.
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