La strategia aziendale indica gli obiettivi e i passi per attuarli. Il Consiglio d’amministrazione e il Comitato direttivo SSR ne verificano regolarmente il rispetto, adeguandola quando è necessario.
Nella sua strategia aziendale, la SSR fissa non solo i propri obiettivi, ma anche le linee guida per lo sviluppo della propria offerta radiofonica, televisiva e online.
La versione più recente dà ancora maggior peso al dialogo con il pubblico e al rafforzamento dei propri servizi a favore della società. Nel rinnovamento della propria offerta, la SSR si rivolge in modo mirato ai nativi digitali, cresciuti con i nuovi media.
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