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Il mese scorso li avevamo colti sul set. Ora i ragazzi di Rete Tre sono su LA1 e LA2 con il nuovo spot, realizzato da Nick Rusconi e scritto dallo stesso Rusconi con Carla Clavuot. Il protagonista è lo spericolato Aris Livi, che si cimenta in un Parkour sopra e attraverso la sede radiofonica della RSI a Besso.
L'obiettivo è far partire la campagna/concorso estiva #slogantre, che chiede agli ascoltatori di creare un nuovo motto che accompagni la rete nei prossimi anni.
In palio per l'idea vincente un soggiorno a Londra a fine ottobre e l'ingresso al concerto di Lady Gaga. Il contatto è retetre@rsi.ch.
Spot Rete Tre 05-2014
RSI Promo 06.06.2014, 09:52
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