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Swiss ha iniziato male l'anno contabile 2013 con una perdita nel primo trimestre, anche se la dirigenza crede in un'inversione di rotta. Il CEO per la Svizzera, Harry Hohmeister, ha dichiarato alla trasmissione "Eco" su SRF di prevedere a fine esercizio un utile di 250 milioni di franchi.
Il 2012 si era chiuso con una plusvalenza di 212 milioni, che la "figlioletta" di Lufthansa intende raddoppiare attraverso dei tagli alle spese.
Sul fronte delle entrate, sempre secondo Hohmeister, la compagnia ha già messo in atto 128 nuovi progetti per migliorare la redditività.
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