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I festival musicali finora sostenuti dalla Swisscom, come il Paléo di Nyon, l'open air di San Gallo o il Gurten di Berna, dovranno trovare un sostituto per le prossime edizioni.
L'operatore delle telecomunicazioni ha infatti deciso di concentrarsi su un altro tipo di manifestazioni culturali, oltre che sportive, ritenendo che il suo marchio, attualmente, non si differenzi più a sufficienza nella miriade di quelli di altri patrocinatori.
L'obiettivo è di portare la firma più in alto possibile, garantendo un buon trasferimento d'immagine e perciò occorre rinnovarsi.
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