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WhatsApp introduce per la prima volta spazi pubblicitari all’interno della sezione Aggiornamenti, che include stati e canali. La novità segna un cambio di rotta per l’app di messaggistica di Meta, finora rimasta quasi del tutto priva di annunci pubblicitari. Le nuove funzionalità includono inserzioni negli stati, promozione dei canali e abbonamenti mensili per accedere a contenuti esclusivi.
Meta assicura che la privacy resterà centrale: messaggi, chiamate e stati continueranno a essere crittografati end-to-end, e i numeri di telefono non saranno condivisi con gli inserzionisti. Le inserzioni si baseranno solo su dati generici come lingua, posizione approssimativa e interazioni nella sezione aggiornamenti.
Secondo Meta, circa 1,5 miliardi di persone utilizzano quotidianamente questa sezione, rendendola il luogo ideale per introdurre strumenti pubblicitari senza interferire con le chat personali. Nessuna data ufficiale è stata comunicata per il lancio globale delle nuove funzioni.
Intelligenza artificiale su whatsapp
Setteventi 15.04.2025, 07:20
Contenuto audio
Entra nel canale WhatsApp RSI Info
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https://whatsapp.com/channel/0029Vat6p4zL2ATyO8IRFJ2C
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