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Un biglietto del cinema a 5 franchi per 210'000 persone. E’ stato positivo il riscontro della Giornata del cinema di domenica 4 settembre nelle 250 sale svizzere e del Liechtenstein.
La quasi totalità delle proiezioni ha fatto registrare il tutto esaurito. L’evento è stato voluto dalle associazioni ProCinema, Associazione Svizzera dei Cinema e filmdistribuzione svizzera per rafforzare il legame con il cinema e le sale cinematografiche. L’iniziativa sarà ripetuta anche in futuro.
ProCinema è l’associazione federativa delle imprese cinematografiche e di distribuzione svizzere. Sostiene e promuove la proiezione di film nei cinema della Svizzera.
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