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Oltre 500'000 persone hanno visitato la House of Switzerland ai Giochi olimpici di Rio de Janeiro: lo afferma Presenza Svizzera, unità del Dipartimento federale degli affari esteri (DFAE), che stila un bilancio molto positivo della campagna di marketing in Brasile.
"Non ho mai visto niente di simile: la nostra Casa Svizzera è stata presa d'assalto dal pubblico e dai media", afferma Nicolas Bideau, ambasciatore e responsabile di Presenza Svizzera, citato in un comunicato odierno del DFAE.
Sempre stando al DFAE su una trentina di case nazionali dei Giochi olimpici quella elvetica era una delle poche aperte al pubblico e creata di punto in bianco per l'avvenimento.
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