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Quattro enti turistici hanno siglato oggi (sabato) a Tenero la loro unione e daranno vita dal 1° gennaio all'Organizzazione turistica Lago Maggiore e Valli. In linea con la nuova legge cantonale sul turismo, l'entità continuerà a rappresentare tutto il territorio del Locarnese. Sarà la maggiore del cantone e fra le prime cinque a livello nazionale, con una cifra d'affari di 15 milioni di franchi annui.
Il nuovo colosso manterrà i rapporti con il territorio, dove è stato mantenuto tutto il personale: si è evitata una centralizzazione, preferendo la creazione di aree di competenza che corrispondono in sostanza agli enti precedenti. Le aree periferiche avranno maggiori risorse a disposizione per i prodotti turistici locali. "Territorio", "eventi", "famiglie" e "benessere" sono i quattro ambiti su cui si intende puntare, con uno sguardo a una nuova clientela: dopo aver corteggiato per anni quella di lingua tedesca, si parlerà molto di più il francese.
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CSI 18.00 del 22.11.2014 Il servizio di Agata Galfetti
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