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Vendite record nel 2014 per i colossi dell'auto tedesca "premium" Audi, Bmw e Mercedes-Benz. Secondo i numeri presentati dagli stessi gruppi, Bmw ha venduto 1,8 milioni di veicoli, registrando un aumento del fatturato del 9,5% rispetto al 2013.
Mercedes-Benz ha venduto 1,6 milioni di auto, con un incremento del fatturato addirittura del 13%, mentre Audi ha venduto 1,7 milioni di auto, con un aumento del fatturato del 10,5%. Per Bmw e Mercedes-Benz il 2014 è stato il quarto anno consecutivo di vendite record, mentre per Audi è il quinto.
Mercedes-Benz deve però accusare il calo delle vendite di Smart, dovuto all’attesa per il nuovo modello, in listino da fine anno, e che è costato l’11% delle immatricolazioni. Volkswagen, leader storico del mercato dell’auto in Svizzera, si è ripetuto pure su scala mondiale, aumentando i volumi commerciali del 3,2%, con 6,1 milioni di unità commercializzate nel 2014.
Red. MM/ATS/AGI/EnCa
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