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Il produttore neocastellano Zenith, appartenente al gruppo di lusso francese LVMH, ambisce ad aumentare il suo volume di produzione nei prossimi 3-5 anni.
Dai 35'000 ai 40'000 orologi che ora vengono prodotti annualmente, la manifattura di Le Locle vorrebbe passare a 50'000 unità. È quanto spiegato dal direttore generale Aldo Magada in un’intervista pubblicata domenica dal settimanale svizzero-tedesco NZZ am Sonntag.
“Siamo troppo discreti e una marca come Zenith può fare meglio”, ha dichiarato il dirigente, in carica dallo scorso primo luglio. Magada ha poi aggiunto che l’obiettivo di 50'000 unità annuali costituirebbe un “buon risultato”.
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