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Social, e-games, mondi virtuali. Il digitale ha sempre più importanza nella nostra vita. La moda ha capito questa necessità di vestire il nostro io virtuale diventata sempre più impellente dopo il lockdown.
Le occasioni di esprimersi attraverso l’abbigliamento hanno iniziato a ridursi nella vita reale mentre sempre più persone hanno iniziato a vivere la propria quotidianità sulla rete. Soprattutto i giovani che passano molto tempo sulle piattaforme online. Anche nei mondi virtuali la moda è un mezzo fondamentale per esprimere sé stessi e distinguersi dagli altri.
Gucci, Burberry, Nike: le grandi case di moda si sono già lanciate proponendo collezioni originali per gli avatar dei videogiochi. I prezzi sono in linea con quelli della moda reale. I capi costano fino a 9'500 dollari.
Gli esperti non hanno dubbi. La moda digitale è destinata a sconvolgere il settore nei prossimi anni.
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