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La collaborazione tra Denner e Alice Allison proseguirà in forma ridotta. Lo ha comunicato giovedì la catena di supermercati, spiegando che l’azienda di Grono ha modificato le sue priorità dopo essere stata rilevata da Ueshima Coffee Co., uno dei maggiori commercianti di caffè del globo.
A partire dal 2014 la rete di negozi discount si rifornirà di capsule compatibili con le macchine Nespresso (lanciate a fine 2010) da Delica, una filiale della Migros.
La decisione non ha nulla a che vedere con le dispute giuridiche sulla protezione del marchio, è stato precisato.
TXT
Gallery video - Alice Allison non fornirà più Denner
Gallery audio - Alice Allison non fornirà più Denner
Contenuto audio
CSI 18.00 Le considerazioni del direttore di Alice Allison, Carlo Morfini
RSI Info 25.07.2013, 20:53
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