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Tra cinque e sette episodi della serie saudita "Saudiyat" ("I sauditi" in italiano) saranno girati questa settimana a Zurigo e Berna. I costi dei voli, dell'albergo e dei pasti della troupe saranno sostenuti da Svizzera Turismo (ST) e Zurigo Turismo ha spiegato all'ats un portavoce di ST, confermando quanto riporta il SonntagsBlick
I telespettatori degli stati del Golfo potranno vedere gli episodi girati in Svizzera l'anno prossimo durante il periodo del Ramadan.
Questo tipo di operazione serve a rinforzare il marchio "Svizzera" e può convincere turisti arabi a scegliere il nostro paese come meta delle vacanze. Simili scambi per produzioni televisive sono già avvenuto nel 2017 con la Corea, l'India, gli Stati Uniti e il Benelux.
ATS/SP
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