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La destinazione turistica Ascona-Locarno punta, per il 2017 su due volti noti: Christa Rigozzi e l’ex allenatore di calcio Gilbert Gress saranno infatti i nuovi ambasciatori turistici della regione.
"Sarà un’importante campagna di promozione che strapperà diversi sorrisi", conferma Benjamin Frizzi, direttore marketing di Ascona-Locarno Turismo. Nella primavera del 2017, al centro del progetto si troverà una campagna TV per la Svizzera tedesca e occidentale, che verrà affiancata da interventi su Twitter, Facebook e simili.
Lo spot televisivo metterà in scena un'avventura, che accompagnerà gli attori dal Nord alle palme del Lago Maggiore, e che sarà direttamente collegata con il "progetto del secolo", quello della galleria di base del San Gottardo. La storia è davvero speciale, così come i costumi degli attori e i luoghi scelti per le scenografie.
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