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L’anno turistico 2013 è stato caratterizzato dal segno positivo. Con i pernottamenti che hanno fatto registrare una crescita del 4,6% (+105'000) pari a circa 2,4 milioni di notti. Buono dunque l’anno passato non solo per quanto riguarda l’andamento generale del settore, ma anche per le principali attività dell’Ente ticinese per il turismo (ETT) che giovedì si è ritrovato per la sua assemblea annuale.
Il sito web di Ticino Turismo, ha ricordato il direttore di ETT Elia Frapolli, è diventato uno dei principali canali di promozione ed è stato visitato da ben 1,8 milioni di utenti con una crescita pari al 18%. Il presidente Marco Solari ha dal canto suo ribadito l’importanza di migliorare ulteriormente la cultura dell’accoglienza e di adeguare il prodotto turistico. E i turisti sembrano apprezzare.
Per quanto riguarda le finanze, l’ETT ha rispettato il preventivo, chiudendo i conti con un avanzo di CHF 10'701.27.
Red.MM/Swing
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