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Il numero di abbonamenti Arcobaleno venduti è aumentato anche nel 2014 (+5% rispetto al 2013). La cifra d'affari annuale ha superato i 51 milioni, dei quali "solo" il 39% è andato ai biglietti.
Le vendite di questi ultimi, introdotti nel 2012, vantano un incremento del 6%. A suddividersi questa parte di mercato sono in primo luogo i biglietti singoli, seguiti da carte giornaliere (multi e semplici) e carte per più corse.
Per quanto riguarda gli abbonamenti, quelli annuali rappresentano il 64% del totale, quelli mensili il 35% e quelli settimanali il rimanente 1%.
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