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Il pubblico dei canali TV della RSI è in aumento: nel primo semestre del 2016 sono state 42'300 le persone (600 in più rispetto allo scorso anno) che hanno guardato LA 1 e LA 2 nel prime time. Cifre significative, considerando che da una parte il consumo televisivo totale è diminuito, e dall’altra è aumentata l’offerta di canali italofoni per la Svizzera italiana: sono ormai 57 (8 in più rispetto al 2015).
L’evento più seguito è stata la partita Svizzera-Francia: 94'000 spettatori, senza contare quelli presenti davanti ai maxi-schermi e nei locali pubblici.
Ottimi risultati anche per la puntata di Via col venti dell’11 aprile, ospiti Aldo, Giovanni e Giacomo e i Frontaliers (82'300 spettatori) e per la diretta dell’inaugurazione di AlpTransit (30'000 persone).
Telegiornale e Quotidiano sono seguiti in media da 54'400 e 50'600 telespettatori rispettivamente.
Infine, anche l’offerta multimediale è in crescita, grazie alla sempre maggiore tendenza a consumare i programmi su smartphone, tablet e computer: il sito rsi.ch conta in media 2 milioni di visite mensili, mentre le interazioni sulle pagine Facebook sono incrementate del 56%, arrivando a 1 milione.
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