Un po’ come tutti anche Babbo Natale deve fare i conti con il riorientamento professionale. Parola d’ordine stare al passo con i tempi. Non per la consegna dei doni che avviene sempre con le fedeli renne e la slitta, ma per parlare con i bambini e capire i loro desideri. Una attività che tradizionalmente amava svolgere di persona ma che ora con il Covid è molto più difficile. E così è approdato su Zoom, la piattaforma di videoconferenze, tramite un progetto denominato Santa HQ.
L’iniziativa, sostenuta dal fondatore di Wikipedia Jimmy Wales è dell’agenzia di intrattenimento londinese The Ministry of Fun che solitamente mandava i Babbo Natale a incontrare le giovani leve in negozi e centri commerciali ma che, quest’anno, ha dovuto riorientare la propria strategia percorrendo l’autostrada del web.
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