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Nella guerra dei marchi aziendali Apple è riuscita a sorpassare Google, riconquistando il titolo di “brand che vale di più al mondo”. È quanto risulta dall'ultima edizione della Top 100 Most Valuable Global Brands di WPP e MillwardBrown.
Stando agli esperti, il colosso di Mountain View scende così al secondo posto della classifica, che vede nella top ten solo marchi statunitensi tra cui Microsoft, IBM, Visa, At&T e Verizon.
In perdita di posizioni rispetto a una precedente analoga classifica figurano Coca Cola e McDonald's. Resiste, anche se all’ultimo posto, Marlboro.
ATS/bin
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