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Il 26 dicembre al mattino in Gran Bretagna è il Boxing Day, tradizionale mattinata dedicata allo shopping. Gli acquisti nei negozi, tuttavia, sono calati del 6% rispetto allo stesso periodo dell'anno precedente, anche se le transazioni online sono salite dell'11,5%. La notizia è stata comunicata lunedì da Springboard, una società di consulenza di vendita al dettaglio.
Un'ulteriore prova del cambiamento delle abitudini di acquisto — sempre secondo Springboard — sta nel numero di persone entrate nei centri commerciali, sceso del 16,6% rispetto al 2015. Anche se pure quest'anno si son viste lunghe code agli ingressi dei grandi magazzini.
L'origine del Boxing Day risale ai tempi in cui era usuale regalare doni ai dipendenti o ai membri delle classi sociali più povere. Le vendite di questa giornata solitamente sono una cartina tornasole di com'è andato il periodo natalizio, ma con le compere (e i periodi di sconti) online distribuite nell'arco dell'anno è più difficile effettuare una valutazione in questo senso.
Reuters/px
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