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Non ci sono solo gelati, cioccolato, latte in polvere e caffé in capsule nel lungo elenco dei prodotti con il marchio Nestlé: la multinazionale di Vevey, attraverso la filiale Galderma, è ormai numero due mondiale nelle iniezioni contro le rughe. Il campo di attività non è nuovo per il gruppo elvetico, ma finora era rimasto secondario: oggi non è più così, come riferisce la NZZ am Sonntag.
Sotto il nome di Nestlé Skin Health, sono previste acquisizioni mirate. Per 1,4 miliardi di dollari sono inoltre stati comprati da una società statunitense i diritti su prodotti di botox e acido ialuronico. Per un'analista della Banca Vontobel, il comparto ha il potenziale per diventare "la prossima Nespresso" e Morgan Stanley stima che nel 2014 generi un decimo degli utili del gigante vodese.
Paul Bulcke, CEO di Nestlé
Paul Bulcke, CEO di Nestlé, intenderebbe riorientarla dai prodotti di massa verso altri più esclusivi ma che generano maggiori margini di profitto. Nella ricerca nel campo della bellezza e della salute saranno investiti 500 milioni di dollari nei prossimi 10 anni.
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